Case Study: Start-Up Design Sprint Facilitation

I organized and facilitated a CX transformation design sprint for a construction company

Client

Hail Hero (Previously Roof Wrangler)
Roofing company in the MO/IL area specializing in storm damage.

Background and Preparation

Prior to the Design Sprint, part of the sprint team had performed extensive research with outputs that we could consume, including determining and developing the target persona.

Sprint Goal

Client wanted a website that would position the company as a trusted name in the storm restoration business.

Sprint Question

How might we convey trust in the public pages of the website?

Key Strategies Implemented

Discovery 
Design Thinking, Competitive Analysis

Design
Participatory Design, Clickable Prototype

Validation
Moderated Usability Lab

Outcomes

We exited the Design Sprint with a new company name - Roof Wrangler was now Hail Hero! Additionally we had balanced the desires of business with the desires of the key Persona to develop a solid, tested prototype. That prototype was ratified based on learnings from the User Testing and sent to a UI designer for the www.hail-hero.com to be built.

We performed User Testing with the Prototype Website (below). The Final Website reflects findings from the User Testing in combination with professional, refined UI design.

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