Case Study: Service Safari at Mayuri Indian Cuisine

Featured
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Client

Mayuri Indian Cuisine
Local restaurant

Overview

The client would like a detailed overview of the current experience, especially capturing .

Objective = Research Question + Goal

We want to get a baseline for the experience as it is currently.



Client

Rooster South Grand
Local restaurant

Overview

In addition to a detailed overview of the current experience, the client would like to get underneath why it’s taking so long to get the meal from order placement to table delivery.

Objective = Research Question + Goal

In addition to a detailed overview of the current experience, the client would like to get underneath why it’s taking so long to get the meal from order placement to table delivery. We want to get a baseline for the experience as it is currently. We will also study

Client Need

The client needed to understand the following:

  • Complete, overall assessment of customer needs at Rooster South Grand, including how they are being met currently

  • Determine speed bumps in meal delivery.


Key Strategies Implemented

Discovery 
Contextual Inquiry Research, Time on Task, Design Thinking, Competitive Analysis, Co-creating.

Hypothesis 
This restaurant’s footprint is much larger than any of the other locations. The wait staff therefore has a lot of ground to cover from table to kitchen and back to table again. This may be the speed bump.

Validation
Moderated Usability Lab with Clickable Prototype

Outcomes

As-Is Customer Experience Map

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